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pr

PR today goes beyond just sending press releases to mainstream media and organizing glamorous events.

The rapid advancement of technology, significant changes in how we consume content and information, and the increasing fragmentation of the media landscape have shaped a completely new, predominantly digital PR environment. It now includes an overwhelming number of communication channels, where a forum on Reddit can be just as valuable for reaching your target audience as a feature in traditional media.

The opportunities to reach the right people have never been greater. But to recognize and capitalize on them, you need a broad, strategic outlook and careful planning. We help you navigate this increasingly complex landscape with precise targeting and personalized brand communication, both with journalists and influencers, as well as directly with your audience. Here’s what we cover:

Media Relations

On average, journalists receive dozens of pitches daily.
We know this firsthand because we’ve worked as journalists and received PR inquiries every day. Some caught our attention, others didn’t. Today, we know what works and what doesn’t – and how to ensure your story lands where it should. Our media relations service includes:

  • Developing strategy and planning for media relations
  • Identifying relevant media and journalists and building relationships with them
  • Pitching your stories and content to key media outlets
  • Preparing releases and other media materials
  • Media training for better and more confident communication

Influencer Relations

Traditional media are no longer the only players shaping public opinion.
Influence is now shared with numerous digital platforms, each with its own niche influencers and content creators who provide brands with premium opportunities to reach targeted audiences. The focus is increasingly shifting to influencers with smaller, but highly engaged followings, allowing brands to connect with consumers in a more meaningful and authentic way. Our influencer relations service includes:

  • Developing strategy and planning for influencer relations
  • Identifying the right influencers for your niche and goals
  • Negotiating, managing partnerships, and nurturing relationships with influencers and content creators
  • Overseeing campaigns that naturally align the brand with the audience
  • Tracking results and optimizing collaborations for maximum impact

PR Campaigns

Whether you want to shape your brand image, increase recognition, respond to a crisis, or launch a new product, service, initiative, or event – you need a strategically designed and precisely executed PR campaign. With years of experience in PR across various industries – from the IT sector to cultural institutions – our PR campaign service covers:

  • Developing a creative concept and campaign plan
  • Full operational execution, including content creation, media activities, and coordination of all channels
  • Detailed tracking, measuring, and analyzing reach, engagement, and impact

PR Content Production

Quality content has always been at the heart of PR, but in an age of generic messaging and fake news, its value has never been higher. The best PR content today is well-researched, contextually rich, multimedia, and adaptable to various platforms. By combining journalistic storytelling with a strategic understanding of the audience, channels, and socio-cultural context, we uncover powerful stories about your brand – often in places you wouldn’t think to look – and shape them into dynamic PR content. We create:

  • Press releases (writing, editing, distribution)
  • Press kits and pitch materials
  • Promotional materials – print and digital (flyers, posters, brochures, programs)
  • Speeches, Q&As, bios
  • Thought leadership pieces
  • Feature stories and media outreach content
  • PR video content
  • PR posts for social media and other digital platforms
  • Newsletters and email series
  • Infographics, eBooks, case studies

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