about us

Altro is a marketing and PR studio specializing in strategic content and digital communication. It is run by sisters Sonja and Tina Barbarić, who bring 25 years of experience in PR, marketing, media, culture and visual arts to the studio.

Having built our experience in parallel across different communication professions, as a team we now naturally look at every communication and content project from multiple perspectives.

Before launching Altro, Sonja saw first-hand how communication works in large public institutions as well as within agency systems. With a degree in Economics and Management (Rochester Institute of Technology, Dubrovnik), she built her professional path at the agency Publicis Croatia and as head of the PR department at the central Croatian institution for contemporary art, Museum of Contemporary Art Zagreb.

She led communication and promotion to the public and the media for hundreds of annual museum programs and activities, from exhibitions, professional and educational events to entertainment. During the pandemic, when museums across the country were closed to the public, she worked with the curators to devise and run virtual content programs such as MSU NON STOP and FB for your thoughts. In 2020, the Museum of Contemporary Art received the Croatian Museum Association’s annual award for best marketing and promotion.

After completing her bachelor’s degree in media and PR (University of Dubrovnik) and her master’s in journalism (Faculty of Political Science Zagreb), Tina worked in a number of national and regional newsrooms, including 24sata, Express and tportal.

For years, her everyday work consisted of researching and covering topics across a wide range of areas, developing stories, and writing and editing content for different audiences, formats and media: web, print and television. From her earliest days in journalism, she regularly covered culture and the creative industries in every newsroom she worked in, and at tportal she was culture editor.

Throughout our separate careers, we both expanded into other, related areas of communication because we were always focused on finding more effective ways to tell a story across different content and channels, without losing its thread. This led Sonja to freelance illustration and visual production, and Tina to web design.

As Altro, we bring together all these pieces of our communication puzzle, which allows us to take your project, content or channel from strategic concept through to delivery. See what working with us looks like in practice and how we can help.