02

content & copy

Content drives all of your marketing goals.

And that’s why it needs to be exceptional. On Google, it means content that truly serves people. On social media, it’s posts that spark high engagement and interaction. And when it comes to the increasingly selective online audience, it’s everything that clearly answers the question: Why should I care about this?

With content marketing, we help you seamlessly connect your business objectives with customer needs – both precise and creative at the same time. Here’s how:

Content marketing - Studio Altro

Copy

Words are your most powerful sales tool – make the most of them.
With over 10 years in journalism and PR, we’ve written thousands of articles and reports. We know how to uncover the best stories about your business and shape them into content that works for you – positioning your brand, resonating with your customers’ interests and preferences, and driving them to take action. We write:

  • Website copy (business introductions, key messages, values, team, product/service descriptions, calls to action, etc.)
  • Optimized blog articles
  • Email & newsletter copy
  • Lead generation copy (for ads, landing pages, lead magnets – e-books, case studies, etc.)
  • Social media copy (posts captions, ad copy)

Visual Marketing

First, grab attention, then tell your story.
If your visuals don’t stop the scroll, even the best copy won’t get a chance. With years of experience in creative industries, we develop your brand’s visual communication not just to look good, but to be a functional part of your overall strategy. Our services include (depending on your needs):

  • Developing a visual identity for digital channels
  • Designing visuals and infographics for websites, social media, email, educational, and sales materials
  • Illustrations and iconography for branding, websites, social media, promotional and business materials, ads
  • Adapting visuals for specific platforms
Content marketing - Studio Altro

Video Marketing

Video is undoubtedly the top format in digital marketing, and today, everyone wants – and needs – it in their content and marketing mix. No surprise – it’s the king of drawing in attention and engagement, but only when done right. Our video marketing service for your business (depending on your needs) includes:

  • Script and storyboard development
  • Production and editing of short videos (reels, TikTok, YouTube Shorts)
  • Micro-content from longer video formats (e.g., interviews, webinars, behind-the-scenes)
  • Video copy and text support (hooks, descriptions, captions, calls to action, subtitles)
  • Optimization for specific platforms – format, length, pacing, trends

Web Design

A website that just looks good is often not enough to achieve the desired results. The words on it need to be up to the task too.
That’s why we build websites based not only on design experience but also on our background in journalism and copywriting. Design and content go hand in hand – what looks great and works well, sounds great too. We create:

  • Websites for companies and organizations, with integrated blogs and key functionalities
  • Landing pages for campaigns, products, services, and other specialized projects
  • Portfolio websites for creatives who want to showcase their work professionally

╰┈➤ From content structure to user and SEO optimization – we cover everything necessary to make your website functional, fast, and impactful.

Let us know