We’ve been collaborating with the Pula Film Festival, the longest-running film festival in Croatia, since its landmark 70th edition in 2023. As part of the PR team, we’re engaged in the festival’s media and digital promotion, aiming to maintain its relevance, recognition, and reach.
CLIENT: Public Institution Pula Film Festival (Pula, Croatia)
Our Services
The most renowned film festival in Croatia, the Pula Film Festival, approached us ahead of its major 70th anniversary in 2023. Since then, we’ve been working alongside its PR team (led by Mija Pavliša, Breg), providing support every year during both the preparatory and festival periods. Our role involves managing the festival’s communication across media outlets and official channels (social media and email), ensuring a strong presence across all relevant platforms.
Our services include:
- Social media management (Facebook and Instagram)
- Social media advertising
- PR and media relations
- Newsletter
Our Results
- On Facebook and Instagram, we’ve secured a substantial increase in both reach and engagement, connecting the Festival with a significantly broader audience.
- Through the synergy of social media marketing, media relations, and email marketing, the Pula Film Festival has gained a consistent and high-quality presence in relevant media outlets. As journalist Zrinka Pavlić (tportal) summed up the 2024 edition:
“The Pula Film Festival has been communicating with its audience, filmmakers, and critics in a very dynamic, adaptable, and open way, embracing new things, platforms, and methods of communication. It is present and active on all major platforms, and the general impression is that Pula has become more lively, dynamic, and youthful.”
In the first year of our collaboration, the festival saw a 49% increase in audience attendance. With our continued support, it is strengthening its image, visibility, and digital presence.
Interested in learning more?
Explore our other projects and helpful guides on digital marketing and PR, check out our full list of services, or send us an email to schedule a call or meeting.
