Best known from the legendary animated series of the 1960s and 70s, Professor Balthazar continues to live on through the work of the Association Professor Balthazar, which develops new animated films and digital products for younger audiences. Looking to build the brand’s global visibility, the Association approached us to manage Balthazar’s TikTok presence and bring the charm of his iconic legacy to new generations in a way that feels relevant today - without losing what makes the original so distinctive.
CLIENT: Association Professor Balthazar (Zagreb, Croatia) • 2023 – 2025
Approach
We developed an organic TikTok strategy that connected Balthazar’s rich legacy with a contemporary brand identity, carefully adapting the content to the logic of the platform and the expectations of its audience. The focus was on editorial and content reinterpretation, with careful selection of storytelling angles and techniques that resonate with a new audience while preserving the brand’s distinctive character.
Working with the original animated series material, we transformed ten-minute episodes from 1960s and 70s into dynamic short-form videos through editing, hooks, pacing and new contexts, while also creating entirely new educational formats inspired by themes and motifs from the cartoons and connected to current global issues. Through continuous community management and analysis of audience responses, we monitored what drew attention, encouraged conversation and shaped perceptions of the brand among a new generation, using these insights to refine the strategy and further develop the content.
@professor.balthazar Discover the hidden gems of animation history 🌟 Venture into the fascinating universe of Zagreb School of Animated Films and its renowned creation, Professor Balthazar. Explore a unique blend of humor and depth that reshaped the cartoon culture. #professorbalthazar #cartoon #animationstory #historytime #cartoons ♬ original sound – Professor Balthazar
Results
- 6 million organic views and 800,000 interactions
- 40% higher engagement rate than the TikTok average, without paid promotion
- Audience in 83 countries across all continents
Renata Brkić, Founder, Association Professor Balthazar:
― We began working with Studio Altro based on a recommendation from a partner for whom the Studio had carried out a successful TikTok campaign promoting Cricket & Antoinette, the first Croatian feature-length 3D animated film. As we are in the process of globally developing the animated brand Professor Balthazar, we had the need for a professionally managed TikTok profile for the brand.
We would rate Studio Altro very highly in terms of their expertise and dedication to their work.
The greatest value we gain from working with Altro is their flawless “turnkey” service that requires no additional involvement on our part – contributing to our overall business efficiency.
