Following its win at the prestigious Cannes Film Festival, Nebojša Slijepčević’s short film 'The Man Who Could Not Remain Silent' entered the race for the world’s most influential film awards - the Oscars, the European Film Awards, and the French César. Our role was to design and execute a digital campaign that would increase the film’s global visibility and connect it with professional film audiences whose votes could influence the outcomes of those awards.
CLIENT: Antitalent, Production Company (Zagreb, Croatia)
Katarina Prpić, Producer, Antitalent:
― Tina and Sonja joined us midway through the Oscar, EFA, and César awards campaign for the short film The Man Who Could Not Remain Silent. In record time, they got up to speed and, while considering the unique demands of short film campaigning, they led and executed the online campaign across social media and the website.
They independently handled the writing, production, and distribution of campaign materials.
They have a strong sense of cinematic language and create information and commentary with great respect.
Working with them was an absolute pleasure, and their contribution to the campaign was substantial. I believe major film projects lie ahead of them, and we can’t wait to work together again.
Our Services
From October 2024 to March 2025, we ran a strategic campaign focused on key markets – the US, Canada, and Western Europe – combining targeted advertising with custom visuals, copy, and short-form video content on social media to enhance The Man Who Could Not Remain Silent’s presence and recognition throughout a competitive awards season. We also created a promotional website tailored for international audiences.
Our work included:
- Managing the film’s official Facebook and Instagram accounts: content planning, production, publishing, and community management
- Paid social media campaigns: ad design, production, management, and optimization
- Designing and maintaining the film’s official website for an international audience
- Producing ads for online and print industry publications (US, Canada, France, and more)
Our Results
- We secured strategic visibility and a consistent social media presence for the film – through global reach of relevant film audience, with tens of millions of ad and content views throughout all stages of the campaign.
- On Facebook and Instagram, we achieved a cost per thousand impressions (CPM) that was half the industry average – and this was in some of the most competitive global markets – highlighting the precision and optimization of our advertising strategy.
‘The Man Who Could Not Remain Silent’ concluded its awards season with a European Film Award, a César, and an Oscar nomination – the first for Croatian cinema since independence.
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