about
We’re Sonja and Tina Barbarić – sisters and founders of Studio Altro, a boutique digital marketing and PR studio that blends content, strategy, and design for the digital world.
What sets our approach to digital marketing apart is the unusual blend of our backgrounds: journalism, public relations, digital marketing, and the visual arts. Since launching Studio Altro in 2021, we’ve helped companies, brands, and institutions communicate with clarity, purpose, and visual strength – consistently delivering work our clients come back for.
We’re especially proud of the feedback we receive. Clients describe working with us as “an absolute pleasure”, tell us they “can’t wait to work together again”, and highlight the value of our seamless, all-in-one service that has contributed to their overall business efficiency.
Before founding Altro, we built our experience across major regional media outlets, cultural institutions, and creative industries, and have worked with clients in sectors as diverse as law, IT, transport, pharma, and finance. Every project we take on is shaped by this shared expertise: where journalism meets PR, and marketing meets design.
By combining these perspectives, we’re able to create thoughtful, tailored solutions that reflect our client’s goals and resonate deeply with the people they want to reach.
Sonja Barbarić
Strategic PR & Multimedia Production
Sonja is a multidisciplinary communications and marketing specialist who bridges strategic thinking with creative execution. She led the PR department at the Museum of Contemporary Art in Zagreb, worked as a PR and marketing specialist in one of Croatia’s leading agencies, and has also built a parallel career as a freelance illustrator.
She holds a degree in Economics and Management from the Rochester Institute of Technology (RIT) in Dubrovnik and has a specialization in Online Advertising from Algebra University College in Zagreb. At Studio Altro, she brings a practical mix of industry knowledge and cross-sector experience, helping clients shape campaigns that are visually strong, clearly structured, and grounded in smart, data-informed decisions.
Tina Barbarić
Content Strategy & Editorial Direction
Tina is a content and editorial specialist with a background in journalism, copywriting, and digital media. She has worked as a journalist and editor in some of the leading regional media, such as tportal, 24sata, and Express magazine, as well as a TV reporter for FaceTV in Sarajevo.
She holds a Master’s degree in Journalism from the Faculty of Political Science in Zagreb, a Bachelor’s degree in Journalism and PR from the University of Dubrovnik, and a Web Design certification from Algebra University College in Zagreb. At Studio Altro, Tina brings expertise in UX and web copy, storytelling, content strategy, and editorial planning – helping clients create content that’s sharp, well-researched, and structured to resonate across platforms.
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