Online Market Research

How do your customers behave online? Which channels are growing? Where are your opportunities – and your risks? This service includes:

• A review of industry and digital trends
• Analysis of online audience behavior (search habits, social media use, content formats)
• Identification of promising digital channels and growth opportunities
• Insights into the size and potential of your online market

ׂ╰┈➤ Used as a foundation for entering new markets, driving digital transformation, developing products, and strategic planning.

Online Competitor Research

Where do you stand in the digital landscape – and how can you gain a competitive edge? This service includes:

• Identification of key online competitors (direct and indirect)
• Analysis of competitor websites and SEO performance
• Insights into their tone of voice, visual identity, and brand positioning
• Review of social media presence and/or advertising efforts
• Identification of what they’re doing well – and where gaps exist you can fill

ׂ╰┈➤ Used as a foundation for differentiation, positioning, branding, and strategy development.

Audience Research & Customer Profiling

Not everyone is your audience. This research helps you understand who your people really are – your potential buyers and clients – where to find them, what they care about, and what drives them to act. It includes:

• Identification of your online target groups – current and potential customers
• Analysis of online behavior and preferred communication channels
• Analysis of motivations, needs, and pain points
• Development of customer profiles and personas

ׂ╰┈➤ Used as a foundation for content creation, campaign development, and tailoring communication to ensure relevance and impact.

Brand Voice & Communication Style Development

People connect with personality – not generic messaging. Define a consistent tone and brand voice to build recognition and trust – on your website, in your inbox, and across social media. This service includes:

• Developing your brand personality (values, principles, tone)
• Developing your verbal identity (voice, tone, language style, signature phrases)
• Core messaging guidelines with adaptations for various formats (web, social, email, press, customer support, etc.)
• Tone and style guidelines (formality, emotionality, use of metaphor and humor)
  

ׂ╰┈➤ Used as a foundation for all written communication on your website, social media, newsletters, ads, and internal messaging.

Website Content Planning & SEO

When done right, your website becomes a confident spokesperson for your brand. This service includes:

• Audit of your existing website content and structure (if applicable)
• Definition of key messages and content priorities
• Information architecture planning (pages, sections, and features)
• SEO keyword research with optimization recommendations
• Content writing guidelines tailored for both user experience and SEO optimization

ׂ╰┈➤ Used as a foundation for creating website content, including product descriptions and blog articles, as well as for SEO and design.

Digital Marketing Strategy Development

A comprehensive strategy that connects your web presence, social channels, advertising, SEO, email, and more. This service includes:

• Assessment of your current position (market, competition, audience, trends)
• Goal setting (brand awareness, engagement, lead generation, sales…)
• Channel selection (web, social, email etc.)
• Content strategy development (key messages, formats, tone)
• Distribution plan (what to publish, where, and when)
• Metrics and KPIs defining (what to track and how to evaluate success)

ׂ╰┈➤ Used for positioning, branding, digital content production, online advertising, SEO and user experience optimization, as well as reputation and crisis management.