How did a Croatian animation classic find its voice on TikTok?

Best known from the legendary animated series of the 1960s and 70s, Professor Balthazar continues to live on through the work of the Association Professor Balthazar, which develops new animated films and digital products for younger audiences. Looking to build the brand’s global visibility, the Association approached us to manage Balthazar’s TikTok presence and bring the charm of his iconic legacy to new generations in a way that feels relevant today – without losing what makes the original so distinctive.