Since 2023, we've been working with Association Professor Balthazar, the official rights holder of the Professor Balthazar brand, supporting their efforts to position it globally. Best known for the animated series from the 1960s and 1970s - one of the most successful projects of the Zagreb School of Animated Film - Balthazar is now being reimagined through new animated films and educational and digital products for younger audiences.
CLIENT: Association Professor Balthazar (Zagreb, Croatia)
Renata Brkić, Founder, Association Professor Balthazar:
― We began working with Studio Altro based on a recommendation from a partner for whom the Studio had carried out a successful TikTok campaign promoting the premiere of Cricket & Antoinette, the first Croatian feature-length 3D animated film. As we ourselves are in the process of globally developing the animated brand Professor Balthazar, we had the need for a professionally managed TikTok profile for the brand.
We would rate Studio Altro very highly in terms of their expertise and dedication to their work.
The greatest value we gain from working with Altro is their flawless “turnkey” service that requires no additional involvement on our part – contributing to our overall business efficiency.
Our Services
We were brought on board to lead the brand’s TikTok presence, with the goal of increasing global visibility and recognition. TikTok was selected due to its visually dynamic nature, alignment with Balthazar’s legacy of creativity and innovation, and its ability to reach a global, digitally-savvy younger audience.
Our services include:
- TikTok Content Strategy Development
- Video Production: Adapting 10-minute cartoons into dynamic, short-form TikTok videos, and creating entirely new educational videos with narration on engaging topics from the cartoons
- Profile Management: Managing the TikTok profile, including responding to queries and comments, tracking performance, and providing monthly reports.
- Sentiment Analysis: Evaluating audience perceptions and attitudes towards the brand on TikTok.
Examples of TikTok Content
Content examples demonstrate how Balthazar’s imaginative world has been adapted into trending TikTok formats, appealing to both nostalgic fans and new viewers.
Our Results
- 2 million views within the first two months
- A global audience reached across 69 countries on every continent
- Engagement rates 40–50% higher than TikTok’s platform average
- All results achieved organically, without additional investment in paid advertising
TikTok is one of the most demanding platforms, with audiences expecting innovation in communication and promotion. Within just weeks, Professor Balthazar surpassed one million views and began cultivating a vibrant TikTok community, successfully establishing new global recognition in today’s digital landscape.
Discover more about leveraging TikTok for brand promotion in 2025:
