The official Bosnia and Herzegovina representative of the German brand BLANCO, one of the world's leading manufacturers of premium kitchen equipment, tasked us with the strategic optimization and design of the 2026 annual BLANCO catalogue. The goal was to align it with the brand's new global standards, structure its content around users' needs, and make more efficient use of space to present the product range.
Client: Kovinoplast d.o.o. (Široki Brijeg, Bosnia and Herzegovina) • 2026
The collaboration covered the production of the catalogue from concept to print preparation. Drawing on an analysis of users and the brand’s new global standards, we developed an information architecture that connect the brand story and lifestyle inspiration to the product range across the entire catalogue.
Guided by the global visual and verbal brand standards, we wrote the copy for the pages dedicated to the brand story and inspiration, and designed the entire catalogue. For the presentation of the product range, we developed a system of modular templates: compact visual-informational blocks with key data on each individual product. The blocks adapt easily to the information for every product type without compromising consistency, giving the range a quick, clear and comparable overview.
Result
- Compared to the 2025 edition, the new catalogue presents 17% more items on the same number of pages
- Brand story and inspiration connected with the product range into a single, unified whole
- A consistent product presentation system across all product categories
Marko Kvesić, director, Kovinoplast:
― We began our business cooperation on the BLANCO catalogue project, and Studio Altro delivered its services beyond our expectations. The catalogue received very good reviews, praise and comments from the users themselves: partners, end customers, architects.
Sonja and Tina have excellent synergy in their work, complement each other well and make up a very capable team. Straightforward communication, a comprehensive and holistic view of the task, dedication, and fast, concrete solutions are qualities that particularly impressed me about them.
Still, as the greatest value of our collaboration, I would highlight Sonja and Tina’s personal qualities: working with them is extremely engaging, friendly and positive, and I had the opportunity to share experiences with true experts in their field.
Following the successful completion of the BLANCO catalogue, we are working with Altro on other ongoing projects as well, and we intend to continue our cooperation going forward.
