The official Bosnia and Herzegovina representative of the German brand BLANCO, one of the world's leading manufacturers of premium kitchen equipment, tasked us with the strategic optimization and design of the 2026 annual BLANCO catalog. The goal was to align it with the brand's new global standards, structure its content around users' needs, and make more efficient use of space to present the product line.
Client: Kovinoplast d.o.o. (Široki Brijeg, Bosnia and Herzegovina) • 2026
The project spanned the entire production of the catalog, from concept to print preparation. Drawing on an analysis of users, the brand and the product line, we developed an information architecture in which the brand story, lifestyle inspiration and every product group lead naturally into one another, from cover to cover. Guided by the new BLANCO visual standards and tone of voice, we handled the copy for the brand story and lifestyle pages as well as the design of the entire catalog.
For the product pages, we created a system of modular templates: compact visual and informational blocks that serve as a snapshot of the essentials for each product. The blocks adapt easily to any product group without compromising consistency, giving readers a quick, clear and comparable overview.
Result
- Compared to the 2025 edition, the new catalog presents 17% more orderable items (SKUs) on the same number of pages
- Brand story and lifestyle inspiration are naturally tied to the entire product line
- One consistent system of modular templates is used across all product groups
Marko Kvesić, director, Kovinoplast:
― We began our business cooperation on the BLANCO catalogue project, and Studio Altro delivered its services beyond our expectations. The catalogue received very good reviews, praise and comments from the users themselves: partners, end customers, architects.
Sonja and Tina have excellent synergy in their work, complement each other well and make up a very capable team. Straightforward communication, a comprehensive and holistic view of the task, dedication, and fast, concrete solutions are qualities that particularly impressed me about them.
Still, as the greatest value of our collaboration, I would highlight Sonja and Tina’s personal qualities: working with them is extremely engaging, friendly and positive, and I had the opportunity to share experiences with true experts in their field.
Following the successful completion of the BLANCO catalogue, we are working with Altro on other ongoing projects as well, and we intend to continue our cooperation going forward.
